The iPhone X’s newest feature, Face ID, recently created a lot of media buzz after Apple’s CEO, Tim Cook, introduced the long-awaited facial recognition software during a keynote product launch. Because of a minor glitch when Craig Federighi, an Apple executive, demonstrated the feature, consumers speculated that it was the reason for the delay and product shortage rumors. However, even a glitch could not dampen iPhone’s eventual launch, and the Face ID feature was the underlying reason for its pre-order success. So, did Face ID live up to its hype? If the pre-sale is any indication, selling out in just a few minutes bodes well for the new iPhone X.
Apple has for some time had a reputation for delivering new-age technology which was why fingerprint recognition software was previously a state-of-the-art security feature. Apple believed that the chances of a stranger accessing an Apple phone were one in fifty thousand. Face ID’s function was thought to be more dependable in offering consumers a viable, secure method that Apple noted had a million to one ratio of unauthorized access. It was also a technological breakthrough that Apple hoped would take smartphones into the unchartered territory of artificial intelligence.
With a 5.8 retina screen, the iPhone X seems to be an ideal choice for facial recognition password protection. With the first use, you must take a clean shot free of hats, scarves, or glasses. So if you typically wear glasses, it could be a hassle the first couple of times in use as your phone gets to know you. The facial recognition software becomes more trustworthy as you use the TrueDepth camera that analyzes 30,000 facial points to create a recognizable map of your face. Even with glasses, funny faces, or dark settings, your phone still recognizes your features which makes Face ID pretty reliable. With a simple tilt of the phone toward your face and an upward swipe, your image can also unlock your phone, authenticate your identity, and make purchases.
With little consumer knowledge about this new technology, many questions have risen about the iPhone X not being a user-friendly device.
- Will Face ID work with people who wear burkas or hijabs? Apple has said their product uses an infrared camera so it will work the same as if someone grew a beard.
- Can people under 13 use Face ID? Apple does not recommend that children under 13 use the software recognition program as children under 13 have a higher level of false matches because of incorrect matching of siblings. For security purposes, younger X users are cautioned to use the passcode instead.
- Can someone use a picture of me to gain access to my phone? No! While Face ID looks for matches, a secondary security feature is installed to spot spoofing attempts and will still block access even if Face ID authentication fails.
At a price range of $999 to S1149, it makes sense that consumers are a bit wary of a little-known software. While there is still much to learn about the Face ID facial recognition software, it seems to be a highly effective response to security initiatives.
Apple recently purchased another facial software company, RealFace, that has used this technology on a grander scale. The additional resources for facial recognition are promising for future Apple products that use Face ID technology. As customers become more comfortable with these changes, it will be interesting to see what else the next iPhone will offer.